Brands are spending over 36 billion US dollars on social media ads each year. These ads are often ignored and not trusted by people. Meanwhile, 90% of people trust content posted by someone they know.
is a blockchain-based network that solves these issues. Brands are matched with social media users that create and post authentic content to promote their offerings. It facilitates superior engagement, creates real brand advocacy, and organic word-of-mouth effect.
They enable social media users to get their share of the massive global advertising market spend. And, I believe their project has tremendous potential for Japan, which is a large and mature advertising market with a broad range of strong local influencers.
Unboxed is already a fully functioning technology utilized by over 100+ brands globally. Over 40,000 lines of code, hundreds of iterations, and product pivots throughout the year have enabled companies to deliver large-scale word-of-mouth campaigns that involve millions of everyday social media users.
Unboxed also replaces campaign managers with marketing experts who can manage thousands of campaigns in a decentralized manner, by combining AI with an independent network of marketing experts.