I help yoga brands connect with their ideal audience by producing, publishing, and promoting sponsored interviews that tell their story.
My Yoga Journey
My yoga journey began around 2002 in Tokyo. Living in the world’s largest city, I felt continuously overwhelmed by the meaningless noise that seemed to be flooding every crevice of my life. In this hub of modern living, this cornucopia of material wealth and bliss, I was miserable.
When I discovered yoga, I found balance: stillness within movement, and calm amidst chaos. Later, I took it upon myself to complete a 200-hour teacher training course, which gave me the understanding and skills I needed to share yoga with others. In my journey as a yoga teacher, I used my classes to raise funds for a local charity supporting seriously ill children and their families. What goes around comes around, and it was time for me to do more.
From Blogger to Publisher
In the summer of 2008, I started teaching yoga part-time and set up a simple blog to share details of my classes. Over time, I found myself writing about what I was learning from my personal practice and teaching. Since I crossed paths with many wonderful teachers, I started interviewing them.
I worked hard on my production skills and hired web specialists to help me. Over time, my humble blog evolved into an online publication and accumulated a broad range of content. However, by 2013 its lack of focus had become painfully obvious.
The needs of the global yoga community are diverse, and it was impossible for one site to cater to them all. After much deliberation, I ended up splitting each genre of content off into the publications you see below. Each one serves a particular need for a specific audience.
From 2016, I started getting pitched by guest writers and started publishing those that had something worthwhile or interesting to say. Even if English isn't their first language or they are just beginning their journey as writers, my editing skills serve to bridge the gap and help them tell their stories. As a result, growing communities have formed around each publication, leading to connections, friendships, and relationships blooming.
I founded, own, and manage the following online publications. They provide a platform for authentic voices to be heard in the yoga space—something that influential, affluent, and choosy consumers crave. Hosted on Medium, each has its own social media profiles and email newsletter.
Inspiring stories of personal journeys with yoga.
Career and business inspiration for yoga teachers
Inconvenient truths and trends in the yoga world.
Exploring yoga in Japan’s capital and beyond.
People hate traditional advertisements because they interrupt and steal time trying to push things they're not looking for. However, everybody loves a good story.
Your customers, partners, and employees want to know the human side of your business, its mission, history, and vision for the future. Interviews tell the story behind your brand, thereby increasing credibility, authority, and trust. This is where my sponsored interview service comes in.
I'll collaborate with you to create an interview that looks exactly like my regular content and attracts the interest of your target audience. In marketing language, this approach is referred to as "sponsored content" or "native advertising," and the world's top brands are investing in this form of media increasingly because it gets results.
Why My Publications Work
Brands find my publications ideal for sponsored content placements because they are:
Whether I feature your CEO, creative director, brand ambassador, or head teacher, the result will be content that people actually want to read. Once they know your story, they are more likely to trust your brand and want to buy from you. And, even if a sale doesn't happen right away, your brand's story stays with them.
Below are examples of my past interviews. Feel free to click on any of the pictures to open and read one. You'll notice there is no aggressive call-to-action. That's deliberate. The idea is to give relatable content that people gain value from reading and then allow them to learn more if they are interested. They shouldn't feel like someone is trying to sell them something.
Examples: Yoga Wear & Accessories
Leaders of innovative companies creating quality yoga products.
Jade Yoga's CEO
Interviewed Dean Jerrehian
How one yogi’s advice led to a humble family business in Philadelphia becoming one of the world’s top brands for eco-friendly yoga gear.
Hugger Mugger's CEO
Interviewed Tom Chamberlain
The iconic yoga brand’s CEO shares their business philosophy, commitment to being eco-friendly, and his thoughts on the Japanese market.
Carrot Banana Peach's Creative Director
Interviewed Tom Gartside
Creative Director of UK yoga wear brand, Carrot Banana Peach, talks about his firm’s commitment to organic yoga wear and sustainability.
Examples: Tools for Yoga Studios
Leaders of companies that build platforms which help yoga studios grow.
Interviewed Sunil Saha
How the world’s top yoga studios grow their businesses — attracting more students and rewarding loyal ones — without breaking the bank.
Interviewed Alex Klein
How yoga teachers and studios can manage classes, communicate with students, and get the word out about workshops and events.
Interviewed Sudheer Someshwara
The founder of innovative social media management tool, Viraltag, shares how yoga studios are using it to save time and attract students.
Examples: Notable Yoga Teachers
World-famous yoga educators known for their charisma and expertise.
Yoga & Travel in Japan & Asia
Kino reveals her deep ties with the land of the rising sun and shares her experiences practicing and teaching in Japan and around Asia.
His Budokon System & Teaching in Japan
Budokon’s founder explains the philosophy and approach of his unique system which blends yoga, martial arts, and Zen meditation training.
Teaching Yin Yoga in Japan
Paul explains just exactly what Yin Yoga is, how he was profoundly influenced by a Japanese yogi, and what it’s like to teach in Japan.
Examples: Artists & Authors
Multi-faceted cultural pioneers expanding our perspectives on yoga.
Birad Rajaram Yajnik
Bringing “The Great Indian Yoga Masters” to Japan
One man’s journey to compile a never-before-seen type of book that illustrates the incredible adaptability and diversity of yoga worldwide.
Yoga-Inspired Ink Wash Paintings
How a Japanese artist created the concept of “Breath-n-Brush” — the breathing of the body drawn with solid ink on delicate Japanese paper.
Creating an Oasis in Tokyo — Sun & Moon Yoga Studio
Popular yoga studio founder shares her approach to teaching, the practice of chanting, her relationship to writing, and her ongoing mission.
I'll follow a three-step process to ensure your sponsored interview gives the best possible impression and gains maximum exposure to your ideal audience.
I interview the subject via email or Skype, craft into a compelling and in-depth piece over 1,500 words, and add your photos (after editing them if necessary). You'll get to review before it is published.
The piece is published, featured on the homepage for one week, and stays in the publication. People find it via Google searches and Medium's discovery engine.
To ensure more people see your content, I'll share it via Facebook, Instagram, Twitter, and email newsletter. This includes paid "boosting" via Facebook, targeting your ideal audience.
I understand it's not always easy to just hire someone after reading something online. Feel free to send me a message with any questions or even schedule a call to discuss your needs.
All jobs require full payment in advance. After we have communicated and you're ready, feel free to place an order below. Alternatively, I can issue you an invoice via PayPal.
Dylan Robertson © 2017